Mark Friesen

“This book will be a phenomenal resource for non-profit leaders. The narrative style and compelling story will resonate with leaders from all backgrounds, and makes the strategies and tools that are shared quickly accessible and understandable. More importantly, the book offers practical approaches to directly address some of the harmful myths and misunderstandings that plague the sector. To ensure the future viability of community based organizations, it is critical that we move away from fear based strategies that hide the true cost of social impact programs. The sector as a whole needs to continue the shift towards courageous sharing of what resources are available and required to ensure a bright future for community based organizations. This book offers the vocabulary, tools, and guidance to make this possible.”