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Our Manifesto

Our Manifesto is our compass and North Star. It guides and informs the decisions that we make, how we work with clients, and what we do. It also sets a strong foundation for a vibrant and cohesive organizational culture that continues to attract values-aligned talent.

We have heard of many stereotypes to describe accountants: bean counters, excel wizards, audit aces, or number crunchers. While it’s true that accountants are meticulous and love a great spreadsheet, we at Humanity Financial know that we are so much more.

Over a three-day period in 2021, the entire team came together to explore a number of deeply personal questions. We had conversations about our personal ‘whys’ including what motivates and inspires us, what behaviours are most important to us, and what we love to do. As we put the pieces together, we learned that while we may be accountants, we view things in an unconventional way.
We take tremendous pride in being creative, because through this skill, we find breakthrough solutions, systems, models, and blueprints. But our real delight comes when we can offer these solutions to others.
In other words: our highest purpose is to serve and inspire others. And given this calling, we approach our work with great love and care.
From our vision of the future, our Manifesto was born – it was bold, outrageous, and took our collective breath away.

Our Vision

One day soon, every organization and community will experience the freedom of financial liberation.

Our Mission

To unleash the power of purpose-driven organizations to realize their vision of change by accounting beyond the numbers and measuring true value creation.

Our Values (building on our mission)

We support nation building

The social and environmental challenges that we face demand that communities and organizations become builders with generational mindsets and a focus on the future we wish to create.

We leverage and honour collective wisdom

Financial self-determination enables communities and organizations to confidently rise up: dismantling systemic barriers and creating a more just and equitable world.

We see beyond the numbers

Social, environmental, and economic impact are our desired outcomes: movements raised, missions achieved, and dreams realized.

We enable financial liberation

Our outcomes are within reach when we connect technical and organizational understanding with traditional knowledge and unconventional ideas.

We embrace interdependent abundance

In collaboration, we can create a society that is just and inclusive, allowing all to thrive.

We lead with love

We are directed by our love for people and the exhilaration experienced when they realize their potential.

We are Humanitarians

Above all else, we are Humanitarians with the earnest desire to reduce suffering: leaving lives and communities healed.

Our Big, Hairy, Audacious Goals (BHAGs)

Nation Builders
(All Stakeholders)

Shift the balance of power through finance and support nation builders in transforming this land into the most environmentally, socially, and economically equitable place on earth.

Movement Makers
(Employees and recruitment)

Prepare the next generation of activist accountants to lead a revolution in financial strategy focused on the actualization of purpose-driven organizations and the integration of social, environmental, and economic capital in reporting.

Measuring our BHAGs

Humanity Financial is unique in the financial services sector. As an impact-driven organization, we are developing a special approach to measuring performance against our long-term goals.
We do this through the development of a robust measurement process; and continued enhancements of our theory of change – strategies that facilitate improvements in the financial health of our social purpose clients, enabling them to better deliver on their unique and crucial missions.

Our goal is to have touched and supported 10,000 people in using finance as a tool for mission achievement by 2033.

Six Evolving Practices in Indigenous Government Finances and Performance Reporting